(Washington, UK: August 11, 2026) – Advanced Electric Machines (AEM) will use IAA Transportation 2026 to unveil Titan, the next evolution of its heavy-duty electric motor technology – the largest and highest torque motor yet in the company’s proven HDRM family.
Making its public debut at the Hanover exhibition, show visitors will be able to explore a detailed 3D concept of the new motor, providing an early look at the company’s next-generation heavy-duty platform ahead of first samples arriving in Q3 2027.
Its arrival represents a step forward in AEM’s commercial vehicle strategy and is part of the company’s continued drive to expand its rare earth-free product portfolio. This is in part enabled by a recently announced £16 million business investment to accelerate the development of electric powertrain technologies.
Developed specifically for heavy duty, commercial-oriented applications, Titan builds on the success of the proven supplier’s HDRM range, delivering significantly higher torque to meet the demands of larger powertrain requirements.
Alongside the debut of Titan, AEM will also showcase its new to market integrated air-cooled electric drive system. The package combines the manufacturer’s smallest HDRM150 motor with a matched air-cooled inverter as a drop-in solution operating at up to 700V with a peak motor output exceeding 30kW.
First unveiled at iVT Expo earlier this year, the rare earth-free system removes the need for liquid cooling infrastructure. In eliminating coolant circuits, pumps and associated plumbing, the drivetrain offers OEMs a simpler, lighter and more robust solution that is easier to integrate and maintain in demanding off-highway ancillary applications.
James Widmer, CEO of Advanced Electric Machines, said: “Titan represents a major step forward for heavy-duty electrification, building on a platform that our customers already know and trust. Combined with our integrated air-cooled drivetrain system, we’re continuing to develop industry-leading technologies that simplify electrification and secure volatile supply chains by removing reliance on rare earth elements.
“IAA Transportation is where the global commercial vehicle industry comes together, making it the ideal stage to introduce the newest iteration of our renowned HDRM motor technology. In the two years since the last edition, we’ve firmly established our position as a major automotive supplier, expanded our global presence, strengthened our product portfolio and secured numerous contracts with major multinational businesses.“
Visitors can also see AEM’s technology on the SAF-HOLLAND stand, where the company’s TRAKr e-axle incorporates an HDRM150 rare earth free motor as a generator for regenerative energy recovery. The exhibition will provide an opportunity for both companies to showcase the continued progress of their partnership and its role in driving forward electrified commercial vehicle technologies.
Attendees can explore AEM’s latest technologies and speak with the company’s product experts on stand B40, Hall 12. For more information, visit: www.iaa-transportation.com/en
ENDS
Titan will join the HDRM150 (left) and HDRM300C (right) in AEM’s commercial vehicle- and industrial-focused HDRM motor range
About AEM
Advanced Electric Machines’ vision is to design and build the world’s most sustainable EV motors for the global automotive and transport sectors. It utilises its expertise in materials, manufacturing and design to ensure its solutions are not only more sustainable, but also more efficient and cost-effective.
AEM technologies are covered by 46 international patents protecting their unique motor designs and manufacturing processes around the world.
Contacts:
Advanced Electric Machines
John Edden, Torque Agency Group
jedden@torqueagencygroup.com | +44 (0) 7403 640 213
Euan Antona, Torque Agency Group
eantona@torqueagencygroup.com | +44 (0) 7702 334 887
Editor’s Note: High-resolution images, technical specifications, and interview opportunities with Dr James Widmer are available upon request. AEM can also arrange demonstrations of SSRD technology and customer case studies highlighting commercial vehicle success stories.