Advanced Electric Machines Ltd
10 Teal Farm Way
+44 (0)191 447 7 010
23rd August 2023
Cookies are small text files that are downloaded onto your device when you access a website. It allows the website to recognise your device and store information about your preferences and past actions.
The information collected from the cookies helps us to:
- Understand how our website is used, which types of devices are used, how many visitors we receive and what location you are using the website from.
- Remember the content you were previously served if you revisit our website.
You can set your browser to not accept cookies, but please note that blocking or denying cookies will reduce the functionality of the website.
The type of personal information we collect
Personal information is the data that relates to an identified or identifiable individual.
We currently collect and process the following personal information:
- Personal identifiers, contacts and characteristics (for example, name and contact details)
- Your email address, company name and telephone number when you contact AEM via our website enquiry feature.
- Your email address when you contact any person employed at AEM.
- Your IP address, the web browser you use, the device type (desktop, mobile or tablet) you are accessing the website with, and the country and city/region you are accessing the website from.
- Information about how you use the website using cookies.
AEM uses Google Analytics to collect information about how you use our website, and to understand how our website performs during your visit. The data is anonymised before it is used for analytics.
The information used from Google Analytics includes:
- The pages you visit on our website.
- How long you spend on each page.
- How you got to our website.
- How you interact with our website.
We do not use this information to identify individuals.
AEM also uses social media analytics, including but not limited to LinkedIn and X (formerly Twitter), to collect information and monitor how you interact with our social media content.
The information used from social media analytics includes:
- Your engagement with social media posts, including likes, comments and shares.
- The city and country your social media account is linked to.
- The industry and company you work with, and the type and seniority of role you have.
We do not use this information to identify individuals.
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
- Applying or enquiring about a job at AEM.
- Requesting additional information from AEM by providing a business card or your contact details, or by directly contacting AEM’s social media platforms.
- Completing a contact form on our website.
We also receive personal information indirectly from the following sources in the following scenarios:
- Emails for introductory purposes to customers, partners and investors.
- Social media platforms when a user follows our page, or likes, comments or shares a post from our page.
- External event analytics, when provided, of who has attended the event.
We use the information from Google Analytics and social media analytics in order to:
- Improve website performance, such as loading speeds and search functions.
- Improve content for our website and social media for our users.
We also collect information in order to:
- Respond to any queries, information requests, or job applications you send to AEM.
- Provide you with additional information about AEM.
We may share this information with the following organisations or individuals in the following scenarios:
- Recruitment agencies AEM is working with when job applications are received.
- Public Relations agencies AEM is working with when media related enquiries are received.
- Technology partners AEM is working with when technology-related requests are received.
- Employees and contractors of AEM when information requests are received.
Under the UK General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:
- Your consent. You are able to remove your consent at any time. You can do this by contacting firstname.lastname@example.org.
- We have a contractual obligation.
- We have a legal obligation.
- We have a vital interest.
- We need it to perform a public task.
- We have a legitimate interest.
How we store your personal information
Your information is securely stored.
We retain your personal data for as long as required by the purposes set out in this document, or for as long as the law requires us to.
We retain email addresses and other useful contact information indefinitely unless you request them to be erased. We retain emails for 2 years.
What we will do with your data
The data collected will be used as set out previously in this document.
We will not:
- Sell or rent your data to third parties.
- Share your data with third parties for marketing purposes.
We will share your data if we are required to do so by law.
Your data protection rights
Under data protection law, you have rights including:
- Your right of access – You have the right to ask us for copies of your personal information.
- Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
- Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
- Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at email@example.com if you wish to make a request.
Privacy policies of other websites
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us by emailingat firstname.lastname@example.org or in writing to the address provided above.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Helpline number: 0303 123 1113
ICO website: www.ico.org.uk
Changes to this policy