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Today AEM takes another step forward on our mission to make all electric motors sustainable.

Primary production and refinement of rare earth material used in traditional electric motors is immensely damaging to the air we breathe, the water we drink and the climate we share, but we have the solution.

Our HDSRM and SSRD technologies have demonstrated that rare earth materials are not necessary in the next generation of performance-leading traction motors.

HDSRM, focussed on commercial vehicle applications, delivers both higher efficiency and improved safety over traditional permanent magnet solutions. Our motor technologies are available off-the-shelf or can be tuned to your specific application needs with or without transmission designs.

Our passenger car motor, SSRD, delivers the ultimate performance and recyclability. SSRD, which is the focus of our OCTOPUS product development programme with Bentley Motors, will be ready for volume production in 2024 and is available for prototype applications today.

However, recognising the large volumes of permanent magnets used in applications from hard disk drives to wind turbines, Advanced Electric Machines is working with partners at Bentley Motors, Hypromag, Intelligent Lifecycle Solutions, Unipart, and the University of Birmingham to recycle the millions of tonnes of rare earth magnets that have already been disposed of. The motor technologies we develop will be focussed on smaller applications, such as automotive ancillary drives and our world-leading aerospace technology for ultra-efficient drones.

This is an industry-first and potentially game-changing innovation which, when coupled with our ability to remove rare earths from traction applications, will deliver sustainable motor solutions for both the automotive and aerospace sectors.

Read Bentley’s full press release here: https://www.bentleymotors.com/news/bentley-sets-out-path-to-sustainable-recyclable-electric-motors.html

Advanced Electric Machines CEO, James Widmer, is pleased to announce the appointment of Claire Burgess to the role of CFO.

Claire joins the group with 24 years of strategic and corporate finance expertise, having held several senior key growth roles in the UK and the US. As CFO, she will be driving the growth of the business focusing on financial investment to propel our rare earth free electric motors into the global market.

Claire commented “It is an incredibly exciting time to join a phenomenal team as we launch our proven technology. Being able to offer advanced electric motors with class-leading performance at a cost advantage, without polluting rare earth metals, is game-changing and something I feel passionately about. Making the green revolution truly green and fully recyclable is AEM’s mission, and I am looking forward to working with James and the team to deliver on this promise”.